This tip applies to all printed garments; all printed matter has a context. Let me explain. The owner of a restaurant or bar comes to me to print the business name onto some garments. So far so good, writing the name of the firm onto workwear marks them out as employees. Then they say that the address and telephone number needs to go onto the back.
"Why?" I ask.
This information is relevant for a business card or letter heading, but not for printed garment in this situation. Pointing out that if I were in the restaurant, then I would know the address, for some reason I don't need the phone number or would I need to phone number to call the waiter to get his / her attention? I can hear you laugh, but this happens quite regularly. Surely this space on the back of the shirt could be used for some better purpose!
Author: Simon Burdge
this blog is about printing and special designing for garments. I have come to believe that designing of printing t-shirts is grossly misunderstood. I hope to offer a few pointers.